Inogen Alliance recently concluded our second bi-annual Associate meeting for 2023 in Foz do Iguacu, Brazil. This meeting brought together our global experts and client teams for multiple days of discussion on technical challenges and innovations; collaborative business opportunities; centers of excellence for our different services; and most of all to build cooperation across the Alliance. It was jointly hosted by our Associates Antea Brasil and Greenco in Argentina.
We had the opportunity to discuss and reflect on trends that we are seeing consistently across the globe. Energy transition, biodiversity and indigenous community engagement were among our hot topics. As we discussed our impressions from across the globe, one of the main takeaways we had was the depth of understanding the Alliance can bring to multinational organizations that are facing environment, health and safety (EHS) or sustainability challenges across the globe. We are not a single large corporation or management consulting firm, but our values, practices and Alliance infrastructure bring a holistic, consistent and diverse set of consultants that work together as a global team on behalf of our clients. That ‘Inogen Alliance difference’ makes us better at solving local problems with a global perspective.
We acknowledged during the meeting that we have room to expand, grow and continue to build relationships with our clients and each other to address underlying EHS and sustainability challenges at a local level. Our model ensures that we have boots on the ground, ready to instill global knowledge and best practices through our services all with a local flair and cultural understanding.
Resourcefulness in local + global solutions
What also stood out in our bi-annual meeting is our adaptiveness. Our Associate country hosts gave presentations on their culture, food, social etiquette and working styles (and in this case a lesson on football). In Brazil, we learned that there is a concept of “Gambiarra” meaning flexibility, which seemed to apply to the Alliance as well. The example that was given was the flipflop brand Havaianas. Havaianas have managed to cater to multiple price points. In the grocery store, you can buy a pair for $6 US, and in a Havaiana store, you can buy a pair for $20 US with a slightly different design. (I could not tell the difference). Brazilians fit the need to the local requirement. In this case, it is around cost. Everyone gets flipflops, but at the price and style they can afford.
An interesting parallel to global EHS and sustainability services. These concepts are not just present in local cultures, but they permeate throughout the global Alliance. We use our global and local knowledge to devise solutions that tackle the local challenges of our clients. We work with our partner clients to maximize whatever tools or budget they have to take steps towards meeting their goals. If a client wants to make progress towards their net zero goals we will find a way – whether it’s starting with the grocery store Havaianas or the high-end version, our creative consultants can get on the right route to find the right solution for our clients. We take pride in creating custom solutions tailored to the local situation and cultural nuances.
This became apparent in the resourcefulness during one of our meeting days. We had a technical issue in the room and lost all power and lights. Instead of stopping or missing a beat, our Associates all turned on their mobile phone lights and made light out of a dark situation – which quickly resolved. At the end of the day, our teams bring light, energy and resourcefulness to everyday local challenges.
Why local expertise in Latin America matters
With our bi-annual meeting happening in Brazil in the Latin America region, we took the opportunity to have several panel discussions on local and regional topics and challenges related to our clients and our industry. Inogen Alliance has broad local coverage and understanding of local regulations, governmental impacts, biodiversity and cultural implications in the LATAM region.